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Informatique et Mathématiques appliquées
Une voie, plusieurs choix

> Formation > Cursus ingénieur

Strategy & Marketing - 4MM1SMA

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  • Number of hours

    • Lectures : 7.5
    • Tutorials : 7.5
    ECTS : 1.5

Goals

This course focuses on strategy and marketing, especially for mass-consumption products. Nevertheless, others sectors (B2B industry, service…) will also be studied to provide a vision as large as possible. Thus our learning objectives are:

1. Understanding the fundamental principles of strategy and marketing

2. Developing analytical and decision-making capacities in term of marketing and strategic planning

3. Providing an universal, multi-sectors, and international approach, while using case studies and highlighting business practices based on experience

Contact Alexandre ETUY, Aurélie CATEL

Content

  • Lecture 1 : Introduction - Perceived Value
  • Lecture 2 : Notions of Strategy & Market Studies
  • Lecture 3 : Marketing Planning & Key Concepts
  • Lecture 4 : Marketing Tactics
  • Lecture 5 : Application : A Case Study


Prerequisites

None

Tests

1st session:

  • 100% Final exam (EXAM)

2nd session:

  • 100% Final exam (ER)


N1=100% EXAM
N2=100% ER

Additional Information

Curriculum->Work Study Education->Alternance 2eme annee

Bibliography

Kotler Philip, Dubois Bernard, Manceau Delphine (2003), Marketing management, 11ème édition, Pearson G Jonhson, K Scholtes, R Whittington, F Frevy (2011), Stratégique, 7ème édition, Pearson

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Date of update January 15, 2017

Grenoble INP Institut d'ingénierie Univ. Grenoble Alpes