Marketing. - 4MMMARK

None

MARKETING
50% final exam
50% Oral presentations

N1= 40% QCM MARKETING (DS) 60% ETUDES DE CAS (CONTROLE CONTINU)
N2= 100% DS MARKETING SESSION 2

The course exists in the following branches:

• Curriculum - Math. Modelling, Image & Simulation - Semester 7
• Curriculum - Information Systems Engineering - Semester 7
• Curriculum - Financial Engineering - Semester 7
• Curriculum - Core curriculum - Semester 7

Course ID : 4MMMARK
Course language(s):

The course is attached to the following structures:

• Team Finance.

You can find this course among all other courses.

Kotler, Keller, Manceau (2012), Marketing management, Pearson.
Lendrevie, Lévy (2013), MERCATOR, Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.