Marketing. - 4MMMARK
A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail
Goals
Contact Alexandre ETUY, Maud DAMPERAT, Karine SAMUEL, Aurélie CATEL
Content PrerequisitesNone
Tests MARKETING
50% final exam
50% Oral presentations
N1= 40% QCM MARKETING (DS) 60% ETUDES DE CAS (CONTROLE CONTINU)
N2= 100% DS MARKETING SESSION 2
Calendar The course exists in the following branches:
- Curriculum - Math. Modelling, Image & Simulation - Semester 7
- Curriculum - Information Systems Engineering - Semester 7
- Curriculum - Financial Engineering - Semester 7
- Curriculum - Core curriculum - Semester 7
see
the course schedule for 2020-2021
Additional Information Course ID : 4MMMARK
Course language(s): 
The course is attached to the following structures:
You can find this course among all other courses.
Bibliography Kotler, Keller, Manceau (2012), Marketing management, Pearson.
Lendrevie, Lévy (2013), MERCATOR, Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.
A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail
Date of update June 18, 2017