Ensimag Rubrique Formation 2022

Marketing. - 4MMMARK

  • Number of hours

    • Lectures 7.5
    • Projects -
    • Tutorials 6.0
    • Internship -
    • Laboratory works -
    • Written tests -

    ECTS

    ECTS 1.5

Goal(s)

Contact Alexandre ETUY, Maud DAMPERAT, Karine SAMUEL, Aurélie CATEL

Responsible(s)

Alexandre ETUY, Aurelie CATEL, Karine SAMUEL

Content(s)

Prerequisites

None

Test

MARKETING
50% final exam
50% Oral presentations

N1= 40% QCM MARKETING (DS) 60% ETUDES DE CAS (CONTROLE CONTINU)
N2= 100% DS MARKETING SESSION 2

Calendar

The course exists in the following branches:

  • Curriculum - Math. Modelling, Image & Simulation - Semester 7
  • Curriculum - Information Systems Engineering - Semester 7
  • Curriculum - Financial Engineering - Semester 7
  • Curriculum - Core curriculum - Semester 7
see the course schedule for 2020-2021

Additional Information

Course ID : 4MMMARK
Course language(s): FR

The course is attached to the following structures:

You can find this course among all other courses.

Bibliography

Kotler, Keller, Manceau (2012), Marketing management, Pearson.
Lendrevie, Lévy (2013), MERCATOR, Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.