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Contact Alexandre ETUY, Maud DAMPERAT, Karine SAMUEL, Aurélie CATEL
None
MARKETING
50% final exam
50% Oral presentations
N1= 40% QCM MARKETING (DS) 60% ETUDES DE CAS (CONTROLE CONTINU)
N2= 100% DS MARKETING SESSION 2
The course exists in the following branches:
Course ID : 4MMMARK
Course language(s):
The course is attached to the following structures:
You can find this course among all other courses.
Kotler, Keller, Manceau (2012), Marketing management, Pearson.
Lendrevie, Lévy (2013), MERCATOR, Dunod.
Lehu, (2012) L'Encyclopédie du marketing, Eyrolles.
Date of update June 18, 2017
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