Ensimag Rubrique Formation 2022

Strategy & Marketing - 4MM1SMA

  • Number of hours

    • Lectures 7.5
    • Projects -
    • Tutorials 7.5
    • Internship -
    • Laboratory works -
    • Written tests -


    ECTS 1.5


This course focuses on strategy and marketing, especially for mass-consumption products. Nevertheless, others sectors (B2B industry, service…) will also be studied to provide a vision as large as possible. Thus our learning objectives are:

1. Understanding the fundamental principles of strategy and marketing

2. Developing analytical and decision-making capacities in term of marketing and strategic planning

3. Providing an universal, multi-sectors, and international approach, while using case studies and highlighting business practices based on experience


Alexandre ETUY





1st session:

  • 100% Coninuous Evaluation (case studies during the courses)

2nd session:

  • 100% Housework assignement

100% Contrôle continu. Notes de synthèse et études de cas
Rattrapage=100% Note de synthèse - travail à la maison


The course exists in the following branches:

  • Curriculum - Work Study Education - Alternance 2eme annee
see the course schedule for 2023-2024

Additional Information

Course ID : 4MM1SMA
Course language(s): FR

The course is attached to the following structures:

You can find this course among all other courses.


Kotler Philip, Dubois Bernard, Manceau Delphine (2003), Marketing management, 11ème édition, Pearson G Jonhson, K Scholtes, R Whittington, F Frevy (2011), Stratégique, 7ème édition, Pearson