Aller au menu Aller au contenu
Une voie, plusieurs choix
Informatique et Mathématiques appliquées
Une voie, plusieurs choix

> Formation > Cursus ingénieur

Strategy & Marketing - 4MM1SMA

A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail cet article Facebook Twitter Linked In
  • Number of hours

    • Lectures : 7.5
    • Tutorials : 7.5
    • Laboratory works : -
    • Projects : -
    • Internship : -
    • Written tests : -
    ECTS : 1.5
  • Officials : Alexandre ETUY, Aurelie CATEL

Goals

This course focuses on strategy and marketing, especially for mass-consumption products. Nevertheless, others sectors (B2B industry, service…) will also be studied to provide a vision as large as possible. Thus our learning objectives are:

1. Understanding the fundamental principles of strategy and marketing

2. Developing analytical and decision-making capacities in term of marketing and strategic planning

3. Providing an universal, multi-sectors, and international approach, while using case studies and highlighting business practices based on experience

Content

Prerequisites

None

Tests

1st session:

  • 100% Coninuous Evaluation (case studies during the courses)

2nd session:

  • 100% Housework assignement

100% Contrôle continu. Notes de synthèse et études de cas
Rattrapage=100% Note de synthèse - travail à la maison

Calendar

The course exists in the following branches:

  • Curriculum - Work Study Education - Alternance 2eme annee
see the course schedule for 2020-2021

Additional Information

Course ID : 4MM1SMA
Course language(s): FR

The course is attached to the following structures:

You can find this course among all other courses.

Bibliography

Kotler Philip, Dubois Bernard, Manceau Delphine (2003), Marketing management, 11ème édition, Pearson G Jonhson, K Scholtes, R Whittington, F Frevy (2011), Stratégique, 7ème édition, Pearson

A+Augmenter la taille du texteA-Réduire la taille du texteImprimer le documentEnvoyer cette page par mail cet article Facebook Twitter Linked In

Date of update January 15, 2017

Université Grenoble Alpes