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Une voie, plusieurs choix
Informatique et Mathématiques appliquées
Une voie, plusieurs choix

> Formation > Cursus ingénieur

Strategy and marketing - 4MMSM

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  • Number of hours

    • Lectures : 15.0
    • Tutorials : 6.0
    ECTS : 1.5

Goals

This course focuses on strategy and marketing, especially for mass-consumption products. Nevertheless, others sectors (B2B industry, service…) will also be studied to provide a vision as large as possible. Thus our learning objectives are:

1. Understanding the fundamental principles of strategy and marketing

2. Developing analytical and decision-making capacities in term of marketing and strategic planning

3. Providing an universal, multi-sectors, and international approach, while using case studies and highlighting business practices based on experience

Contact Aurélie CATEL, Karine SAMUEL, Alexandre ETUY, Maud DAMPERAT

Content



Prerequisites

None

Tests

STRATEGY

MARKETING
50% final exam
50% Oral presentation

GLOBAL = 50% STRATEGY + 50% MARKETING



N1= 50% NOTE STRATEGIE + 50% NOTE MARKETING
N2= 50% NOTE STRATEGIE + 50% NOTE MARKETING

Additional Information

Curriculum->Math. Modelling, Image & Simulation->Semester 3
Curriculum->Information Systems Engineering->Semester 3
Curriculum->Internet Services & Connected Syst.->Semester 3
Curriculum->Embedded Systems and Software->Semester 3
Curriculum->Financial Engineering->Semester 3

Bibliography

Kotler, Keller, Manceau (2012), Marketing management, Pearson.
Laurence Lehmann-Ortega, Frédéric Leroy, Bernard Garrette, Pierre Dussauge, Rodolphe Durand, Strategor, Dunod, 2013
Johnson G., Whittington R., Scholes K., Angwin D., Régner P., Fréry F. : Stratégique, 10e édition, Pearson, 2014.
Leroy Frédéric, Les stratégies de l'entreprise, Dunod, collection Les Topos, Paris 2004.
Chan K.W., Mauborgne R., Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques, Village Mondial, 2013.

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Date of update January 15, 2017

Université Grenoble Alpes